A lot of experts will agree that spending aggressively in marketing makes sense in a recession – but there’s a thought you will have to address. What if business is slow, and you don’t have the money to aggressively launch a new marketing campaign; but if you don’t launch a new marketing campaign, it’s hard to get business to pick up.
Putting that issue aside, now is a good time to get started. Consumer confidence is starting to pick up and there are signs that the recent federal stimulus is helping the economy see a start of a recovery.
So what do you do if you don’t have that extra money in your budget, but it’s time to start new marketing efforts? Here are a few low, and even a few no cost marketing tactics you can start right now.
Ramp up an existing marketing program with your existing marketing program you currently are using or have used in the past and take a fresh look at it. Think out of the box about what you could do if you spent just 10% more on that program: not just more ads or direct mail pieces, but some new edge, offer, or special promotion. Consider utilizing a paper-bag like insert into the Sunday papers. Sure, the cost is more than their typical Sunday newspaper flyer – but it stands out as a fun, and creative piece.
Next take control of your online presence This may or may not be your idea of marketing, but more and more conversations and interactions with your company are happening online – and they’re not all going to be on your web site, if you have one. They may start with a blog, or a response you make to others promos
Stake claim to your local listing on Google, Bing, MSN, Yahoo, and other major search engines. The idea is to make sure you’re in control of what the search engines are saying is the truth about your business. If your business is covered by industry review sites like for instance a travel agency may be covered by Yelp, TripAdvisor, or other consumer like sites, make sure you’re registered on those sites as well, so you can respond to any potentially damaging review.
Another idea is to pick a, trade show, newspaper ad, mail piece , and or an online campaign – any single marketing activity – and come up with a creative way to spruce it up, make it stand out, making it your own.
If there are no sites that exist for your business, you will want to look for professional forums, associations, and other online hangouts where your customers are talking to each other. You may not be familiar with these places yourself, but they are out there, if you’re not at least paying some attention to them, you are missing out on a chance to build relationships.
Hope this information has helped you think a little more outside the box when it comes to marketing. And I will give you more ideas next time!
